Phillips & King International

Phillips & King International is a medium-sized distributor based in California. P&K distributes over 18,000 SKUs across the US and to some outlying territories.

I led their marketing efforts for over a year. P&K was in need of a national advertising campaign as part of their lead-generation and customer recapture program. We came up with a campaign plan that included a new website, direct mail program, and national advertising campaign.