PSyKo SEVEN
Product Development & Brand Management
The PSyKo SEVEN cigar is the most iconic cigars in the Ventura Cigar portfolio. As Brand Manager for Ventura Cigar, I led the team of creatives and managers that launched the brand in 2013.
It was immediately well-received by retailers who liked the innovations in the packaging including the large band, hingeless box, and bright white packaging that can be seen from across the humidor.
Within a few months it was rated 90 (out of 100) by Cigar Aficionado, was on the shelf in over 2,000 stores in the US, and was considered by many in the cigar media to be the hottest new cigar on the market in 2013.
Today, PSyKo SEVEN has three brand extensions, and is still going strong in the U.S. and internationally.
What I Did
- Brand Management
- Brand Concept
- Packaging Development
- Product Development
- Artist Management
- Sales Program Development
- Social Media Management
- Influencer Campaign Management
- Public Relations Management
- Event & Trade Show Design and Execution
